Social Shopping. It's exploding. And it's evolving quickly.
This past year if you had asked me about social shopping I could have pointed you to Amazon and told you that the product reviews from actual buyers were examples of social shopping. 6 months ago I could have told you about shopping aggregation websites like Kaboodle which allow you to view, comment, and receive deals from multiple retailers. Fourteen days ago I could have told you about the newest Facebook integration into websites like Levi's "Friend Store" and how you can see what friends and family like. And today. Well today I'd tell you it's all about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll offer you a quick glossary-like description on each referenced DCSE by the end of the post, but first allow me to explain what this is.
A few months back I wrote an article about a fresh business willing to take off. What I described there is the advancement of location-based applications like Foursquare, Gowalla, and MyTown coupled with recommendation websites like Yelp and Citysearch, and how they certainly were providing huge opportunities for shop owners to operate a vehicle people into their stores. DCSE's go the next phase and offer discounts to operate a vehicle you into these stores. Most of these DCSE's are essentially mailing lists and you get regular (often daily) deals delivered to your inbox https://protabletaroblog.wordpress.com/.
With your DCSE sites like Groupon and LivingSocial, people are flocking to them because the deals in many cases are tremendous, averaging in a nearby of 50% away from very desirable products and meals. Groupon is the first choice right now, but once you learn anyone who uses Groupon, chances are they're also using one or more of the others I mentioned. Note: part of the depends where you live. If you should be in LA or New York, you can see it in action. If you reside in Boise, this hasn't quite gotten for you yet. But the model is working and odds are you will dsicover this soon in your town https://lindenbluete.de/.
I'd like to tell you how I understand it's working.
The other day Groupon offered a deal to celebrate Mother's Day. A nearby day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for just $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many more bought the offer? If you had asked me, I could have said 200. Maybe 300. The solution: 1,332.
Yes! So that's why I can tell you, that is exploding. I don't know the afternoon spa business. But my guess is this place just booked more business in one day than in recent months combined. (based on the $79 fee, the small business just grossed over $105,000 in one day.)
Now, this is an excellent news / bad news situation. Or more such as for instance a be careful that which you wish for situation. If you should be only a little shop that gets 20 customers a day. Heck, maybe even 50 on a great day. How will you deal having an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to learn that the area was so inundated that either they couldn't get yourself a reservation for months or that the service and experience was awful.
If it were me and I was the master of Le Petite Retreat, I'd treat every customer that came in through this promotion like they paid $500. Forget that they simply paid $79. Assume they paid significantly more than the common customer. Don't ignore your regular patrons, however they already love you. These new customers are just that, new. And you understand the word, you simply get one chance to create a first impression. Those 1,300+ folks have the energy to change your business. Think long term. This will be one of the most expensive advertising campaigns you've ever done, but additionally the most targeted. A true game changer.
But my guess is they are not prepared to deal with this. How could they be? I wonder what they thought would happen from this Groupon promotion? 500 people maybe? I believe I'll ask them. Should they respond, I'll allow you to know.
Getting back once again to the central point of the post. Social shopping is exploding. This is actually the next big thing. It's not one piece of technology. It's a fast progression in social media merging with eCommerce. And it's very exciting.
As I mentioned in that other post, if you're a shop owner and your product is good, the opportunity is amazing. The very best in history. It's targeted, it's relatively simple, and the cost is probably the best investment you are able to ever make (some of these things are free). Get your head around it. If you can't, hire someone to get this done for you. If you can't find anyone, tell your niece or nephew to study this stuff and start trying things. Shoot, tell them to email me, I'll point them in the proper direction.
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